What are promotional products?
Promotional products are logo themed products that are used to promote your business. Promotional items can include apparel, automotive, badges & lanyards, bags, calendars, candy & snacks, caps & hats, clocks, computer accessories, desk items, ecofriendly, executive gifts, fun & games, golf items, healthcare, key tags, kitchen & home, mugs & drinkware, pens, and sport & outdoor.
What is an impression?
The cost per impression in the U.S. is about $.06. An impression is how many times your product is seen within a certain amount of time. In the U.S., bags generate by far the most impressions. Below is a list of products that deliver the most impressions (research provided by Advertising Specialties Impressions/Advertising Specialty Institute 2012).
Bags: 5,732
Hats: 3,153
Writing Instruments: 2,730
Outerwear: 2,090
Shirts: 1,990
Below are a list of facts regarding promotional products and ownership.
• 50% of U.S. consumers own logoed writing instruments
• 43% of U.S. consumers own a promotional shirt
• 29% of U.S. consumers own a promotional bag
• 21% of U.S. consumers own a promotional calendar
• 17% of U.S. consumers own a logoed desk accessory
• 62% of recipients do business with those companies that give them promotional products.
• The average time a promotional item is kept is around 5.4 months.
• A promotional item is used a little over 18 times per month.
• Over 90% reported owning or possessing a professional product within the last 2 years.
• 81% of recipients keep an item because of its usefulness
• For prospects, 1/3 of US consumers are more likely to do business with advertisers after receiving a promotional product from them.
• Bags lead the way among promo items, generating an average of 5,732 impressions followed by caps at 3153, and writing instruments at 2730.
• Promotional products have an average cost per impression of 6 cents.
Advertising Specialties Impressions/Advertising Specialty Institute 2012 & Promotional Products: Facts and Figures
Visit www.czpromos.com or call us at 919-782-3332 for more information on promoting your business with our wide range of promotional items.